Streamline Your Marketing Efforts: How LinkedIn Ads and HubSpot Integration Can Save You Time and Money

How LinkedIn Ads and HubSpot Integration Can Save You Time and Money

With the recent news of budget cuts and overwhelmed marketing teams, the more efficiently you manage your marketing campaigns, the more time you can get back to refocus your team’s attention on what matters most. This is why integrating LinkedIn Ads with your HubSpot instance is the best power duo since Brad Pitt and Jennifer Aniston (don’t fight me). However, unlike Brennifer this powerful duo will save you both time and money.

The power of LinkedIn and HubSpot

LinkedIn provides access to the most powerful global professional network, which can place you right in front of your key decision-makers - whether you use a broad approach or an Account-based-marketing strategy. HubSpot is a love affair with your subscribers, leads and customers where you can track their movements and automate contact at the right time in their buyer journey (queue “You up?” emails when they visit your website at midnight).

Consistently up-to-date data

Anyways, with both at your fingertips you can deploy a seriously cool integration that automates your advertising campaigns as well. You can create custom audiences in LinkedIn based on your HubSpot data, and automatically sync those audiences to your LinkedIn Ads Account. Oh, holy grail of data! This means, no more time wasted on manually uploading lists or adjusting targeting criteria – your advertising campaigns will automatically update as your HubSpot data changes.

Revenue attribution and lead nurturing

I haven’t even got to the exciting part yet! The integration between the two platforms allows you to track your ROI more accurately WITHIN HubSpot. With HubSpot’s tracking and reporting tools you can see exactly how your LinkedIn Ad campaigns are performing. This includes which ads are driving the most traffic and conversions, and who those contacts actually are – so they enter your automated lead scoring model in HubSpot immediately following a LinkedIn conversion and enter a nurture path without any heavy lifting.

One-source-of-truth Reporting

By automating your campaigns and tracking your results in ONE CENTRAL LOCATION, you can save time and money while driving better results. If you’re a B2B marketer looking to reach decision-makers in specific industries or accounts, this integration is a must-have in your marketing toolbox.

If you’d like to find out more about how this works, feel free to get in touch.